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effects of XR technology

Niagara Parks - a case study

The tourism industry is poised to witness a widespread adoption of XR technologies, which are currently being explored for various applications. While the industry has not yet reached the tipping point for maximum traction, advances in hardware and software are driving the adoption of XR technologies at an accelerated pace.


Consequently, it is imperative for major tourism operators to fully comprehend the potential applications of XR, develop strategies to keep up with the timeline for adoption and stay ahead of the competition. Therefore, it is not a question of whether the tourism industry will embrace XR technologies  but rather a matter of when and how operators will incorporate these technologies to elevate the customer experience, capitalize on opportunities, and drive commercial success. 

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